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Module 3: Marketing Positioning & Messaging Strategy

Tell a consistent and impactful story to the market

Perhaps you've noticed that members of the sales team describe your business in different ways, or the messages on your company's website are different to other marketing collateral. When writing tenders or proposals do you really understand how to 'pitch' the business so the reader is offered a 'no brainer' reason to choose your company over competitors?  These are the type of challenges that are addressed through developing a Marketing Positioning and Messaging Strategy.

The Marketing Positioning and Messaging Strategy is a document that provides the strategic positioning and key messages for your marketing activities. Using the outcomes from Module 1 & Module 2, and in collaboration with your team, we craft a document that encapsulates key information such as:

  • Brand strategy summary
  • Core business
  • Target audiences
  • Strategic capabilities
  • Unique selling proposition
  • Brand values
  • Elevator pitches (Short & Long)

A draft of the Marketing Positioning and Messaging Strategy document will be reviewed in a collaborative workshop with your team and then finalised.

Our planning modules can be purchased individually or as a comprehensive business planning process.

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"Eyes Wide Open have enabled brand awareness to become a staff-wide responsibility and in doing so has meant that all the business is engaged in the journey."

Jeff Jones, CEO Total Construction

"EWO excelled from helping to clarify our strategy and message right through to the development of exceptional digital and physical branding for Xacom."

Matt Kirwan-Hamilton, Chairman Xacom

"Without that work completed with EWO we certainly wouldn’t have been in the good position we are in now to expand to the next level."

David Crampton, Vantage Freight

"The staff at EWO are very friendly, patient, eager to please and very good at what they do. We gladly recommend EWO as we are very happy with the final product and very much value the relationship built with EWO team members along the way. "

Mandy Glendenning, National Business Manager ATEL