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Module 4: Marketing & Digital Action Plans

Distill your Strategy into practical actions for the next 12 months.

During this module we will work with you to develop a 12-month marketing action plan with projects, how-to instructions, budgets and timelines.  The art of strategy is in the implementation.  If your organisation has limited internal resources then it is vital that big picture goals are chunked down into bite-sized actions which are easily achieved by the team alongside their 'business as usual' activities. Those actions also need to work within budgetary constraints so outcomes are achieved without adding unnecessary financial pressure to the business.

For companies where digital transformation is key to their business strategy, we offer an in-depth analysis of digital requirements and a program of development over a 12-month period.

EWO Action Plans typically consist of two sections:

  • Part 1 – Asset Development:  Addresses how your marketing assets such as website, branding design, brochures and newsletter, need to be developed to deliver your goals. 
  • Part 2 – Marketing Activities: Proposes specific marketing campaigns to drive business outcomes. This could include activities such as digital marketing, events, social media and sales support activities.

An initial draft of the plan is reviewed with you to ensure it will practically deliver the desired outcomes, and then refined before final submission. We also review budget and timelines for the major initiatives.

Our planning modules can be purchased individually or as a comprehensive business planning process.

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"Eyes Wide Open have enabled brand awareness to become a staff-wide responsibility and in doing so has meant that all the business is engaged in the journey."

Jeff Jones, CEO Total Construction

"EWO excelled from helping to clarify our strategy and message right through to the development of exceptional digital and physical branding for Xacom."

Matt Kirwan-Hamilton, Chairman Xacom

"Without that work completed with EWO we certainly wouldn’t have been in the good position we are in now to expand to the next level."

David Crampton, Vantage Freight

"The staff at EWO are very friendly, patient, eager to please and very good at what they do. We gladly recommend EWO as we are very happy with the final product and very much value the relationship built with EWO team members along the way. "

Mandy Glendenning, National Business Manager ATEL