Xacom Australia

They care as much as you do

After completing a messaging strategy with Eyes Wide Open, opportunities were identified to better communicate the value proposition of Xacom through its digital channels. As a business, Xacom had shifted its focus from selling technology to offering a level of support that is unmatched in their market. A major website upgrade was undertaken to effectively engage current and potential clients with the new value proposition.

Connecting and Creating Value

Smart companies take a highly focused approach to website development. Resources are invested into a digital experience that creates mutually beneficial outcomes for the user and company. Put simply, the primary purpose of a website is to assist the company to generate value and assist the user to connect with that value.    

Applying this principle to the Xacom website, the EWO strategy and design team set about creating a modern, streamlined interface that empowered users to easily connect with the unique support services available.

Design considerations included:

  • Creating a navigation structure that takes visitors on a journey through Xacom services and technology
  • Highlighting Xacom’s unique helpdesk support offering
  • Clear call to actions to invite interaction with the Xacom team
  • Showcasing the product/system design and consultation services available to deliver a single problem-solving entity for clients.


Clean and simple creative

The creative execution for the website reflected the values of the organisation. Xacom's service strategy is to open lines of communication, and ensure responsive, user-friendly support. These elements were reflected in the website design through:

  • Careful use of clear, professional copywriting
  • Strong use of typography – bold, direct and accessible
  • Large fonts for easy reading on multiple devices
  • Maximum use of white space for impact
  • Testimonials and pull-quotes to provide evidence of claims made
  • Line design elements connecting key information points.


Cost Effective

The Xacom website plays a small yet important role in the overall client relationship mix so the website budget was kept proportionate to the role it plays.

A number of tactics were applied to achieve this:

  • Stock photography was carefully selected by the EWO design team.
  • A limited copywriting budget was invested in key messaging, with minimal text. This created the duel benefits of high impact messaging and increased readability for users.
  • The website was kept 'true to purpose' throughout the design and build process. Scope was tightly managed and any additional content or suggestions added to a 'future development' list.

Your Next Step

Contact EWO Director, Kirrily Dear on 0425 285 293 or online for a no-charge assessment of opportunities for your website to better communicate value.

Development of your website and associated marketing collateral is a waste of time and money without a proper strategy and clear message. EWO excelled from helping to clarify our strategy and message right through to the development of exceptional digital and physical branding for Xacom.

Matt Kirwan-Hamilton, Chairman Xacom

Behind the Scenes

Device Responsive

Device Responsive

The Xacom is fully device responsive with mobile access a primary design consideration.

Business Catalyst

Business Catalyst

Xacom utilises Business Catalyst for content management and e-marketing.

Offline Inspiration

Offline Inspiration

The updated website designed lead the way for updated offline collateral.

"Eyes Wide Open have enabled brand awareness to become a staff-wide responsibility and in doing so has meant that all the business is engaged in the journey."

Jeff Jones, CEO Total Construction

"EWO excelled from helping to clarify our strategy and message right through to the development of exceptional digital and physical branding for Xacom."

Matt Kirwan-Hamilton, Chairman Xacom

"Without that work completed with EWO we certainly wouldn’t have been in the good position we are in now to expand to the next level."

David Crampton, Vantage Freight

"The staff at EWO are very friendly, patient, eager to please and very good at what they do. We gladly recommend EWO as we are very happy with the final product and very much value the relationship built with EWO team members along the way. "

Mandy Glendenning, National Business Manager ATEL

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