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Small Businesses Promotions : Getting your Mix Right

The secret to successful promotion is doing a few simple things effectively. The trick is knowing which ones and what it takes to be effective. You need to think strategically and from the perspective of those people you want to attract to your business.

  • What's the thinking process they go through to make decisions about your product / service?
  • What information do they need to make those decisions?
  • What's the simplest way to get that information to them that will catch their attention, inform them and have them moving to the next stage in the decision process?
Think through these questions and you are on your way to having a far more effective approach to marketing and promotion. Then simplicity, consistency and professionalism are key. Always respect your audience, continually challenge your company to increase its professionalism and keep doing it time and time again.

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Matt Kirwan-Hamilton, Chairman Xacom

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