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Small Business Strategy : Developing & Implementing

Your business strategy involves making decisions about the 'big picture' of your business. It includes decisions about:

  • What business are you in?
  • What is your vision for the business?
  • What's your business' identity?
  • What do you stand for?
  • Which direction is the business headed?
  • How will the business compete?
  • How are you going to make money?

Corporations often capture their overall business strategy in a "Statement of Intent" and it's an excellent term for describing what strategic decision-making is all about.

Why is Strategy Important?

What is the secret ingredient that turns a good business into a success story?

Do you want more of the following in your business?

  • Motivation

  • Discipline

  • Engagement

  • Focus

  • Direction

  • Efficiency

  • Productivity

  • Profitability

All of these aspects are flow-on effects of developing and implementing a strong strategy for your business.

Your business strategy encapsulates the big picture of your business. It provides the forward thrust and focus for your business. Have you ever wondered how some business owners are able to achieve results a lot quicker than others?

Focus is the secret ingredient that turns good businesses into success stories.

That focus comes from having a strong business strategy.

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